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Abacast ClarityTM Ad Insertion and Management
The Clarity™ Ad Insertion System (AIS) is targeted for both terrestrial broadcasters (traditional radio stations that stream online) and Internet webcasters. AIS automatically replaces live terrestrial audio ads with online audio ads and provides management and analytics for multiple revenue sources including::
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in-stream audio ads with or without synchronized banner ads
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pre-roll video ads
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rotating display banners
Weekly Ad Insertion (AIS) training sessions are provided to Abacast customers for initial training, refresh training, and for new employees that will use the system.
Abacast Ad Insertion is the premier ad insertion on the market, serving hundreds of online radio customers and thousands of stations.
Benefits of ClarityTM Ad Insertion System
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Multiple advertising sources to maximize revenue - Supports in-stream audio with or without synchronized banners, pre-roll video ads, and rotating banner ads.
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Advanced targeting helps drive revenue and yield - Target audiences by day/time, station, market, format, or listener geographic location (geo-targeting).
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Superior listening experience, longer listening times- AIS always preserves the original audio stream and delivers it unaltered to listeners. There is no compressing or stretching of the audio or dead air, all of which can cause tune out.
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Web-based Console provides sophisticated ad scheduling– Schedule and insert content for numerous stations/stations groups, pulling ads from local or external locations.
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Drive advertiser web site traffic and e-commerce - Offer banner ads synched to the inserted audio ads, enabling call to action campaigns.
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Part of an integrated, end-to-end solution for profitable online radio streaming - Abacast’s integrated Clarity™ Digital Radio System is among the deepest in the industry. All components needed for a complete, radio streaming business are offered in a single source package.
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One company to support you, one number to call – Reduce or eliminate product integration and support risk found in other solutions where services are provided by multiple vendors.
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Technical Specifications of Abacast Ad Insertion
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Formats: Flash, MP3, AAC and more.
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Client Platforms: Windows, MacIntosh. Internet Explorer, Firefox, Safari, Opera.
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Mobile Platforms: iPhone and Android
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IAB Standard Ad Formats for audio ads, pre-roll video ads, and banner ads
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Supports all popular radio automation systems
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Encoder agnostic
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Dynamic Audio Leveling
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Intelligent buffering system enables inserted content to be of longer duration than replaced content
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Key Features
Abacast Ad Insertion Service comes with the following features standard in all packages:
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Live and on-demand streaming audio ad insertion
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Format agnostic including Flash, MP3, AAC, HE_AAC
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Ad insertion
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Automatically replace terrestrial ads with Internet only ads or alternate content
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Replace syndicated content that cannot be streamed over the Internet (blackout periods)
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Inserted content to be of a different length than replaced content
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Supported ad types - in-stream audio ads, sync’ed banner ads, pre-roll video ads, display ads,
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Complete scheduling system – day/time, dayparts, by impression, by spot. Multiple levels of scheduling and inventory control allowing local and network wide ad campaigns to work together
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Ad Campaigns - comprising multiple, independent ad types
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Advanced Targeting - Day/time, station, market, format, or listener geography (geo-targeting)
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Ad Sales - Multiple third party ad networks to help sell unsold station audio or pre-roll video inventory
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Web-based Management Console
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Reporting - Inventory and sales forecasting, advertiser affidavits, banner statistics, real-time/historical, Cume, AQH, sessions, and more.
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Royalty Reporting – Sound Exchange-compliant reports
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Superior Engineering - Automatic audio leveling between inserted ads and original content, No modification of original content, Encoder and format agnostic
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Integrated with all of Abacast’s Clarity(TM) Digital Radio System services.
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