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Abacast Claritytm Ad Sales and Training
Traditional radio ad sales are slowly rebounding but digital radio revenue is EXPLODING. Abacast’s Claritytm Digital Radio System provides online radio broadcasters with the ability to capitalize on this trend via national ad sales partners for generating revenue from your in-stream audio and pre-roll video inventory and tools and training for in-house ad sales efforts.
Outsourced and Third Party Ad Sales
For broadcasters that want to outsource all or only part of their in-stream audio or pre-roll video ad sales, Abacast provides sales and trafficking through its Abacast Ad Sales Partner Network. Our Ad Network Partners, TargetSpot and AdLarge Media will help you sell your unsold inventory.
Utilizing multiple ad-sales partners, broadcasters can choose to:
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outsource sales of all inventory to one or more Abacast Ad Sales Partner members
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outsource only the inventory that in-house efforts have not sold. You can continue to sell your prime inventory to your best customers and turn the rest over to a trusted 3rd party ad network.
Most advertisers are nationally recognized names, and you can opt out of any specific ad campaign at any time. |
In-house Ad Sales
For broadcasters that want to internally sell all or part of their ad inventory, Abacast provides:
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The Online Radio Ad Sales - Best Practices Guide addresses both terrestrial and online-only broadcasters and outlines:
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Best practices of online ad sales, observed from Abacast customers currently excelling in online ad sales
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The strong growth trends in online radio today
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Differences and advantages of online radio advertising vs. terrestrial radio advertising
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Fundamental challenges that many radio stations face in generating revenue, including comp plan issues and a general lack of knowledge regarding how to sell online inventory.
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Digital Radio Ad Sales - Best Practices Guide
Abacast customers receive our Online Radio Ad Sales - Best Practices Guide to assist their managemet and sales staff in increasing their online radio advertising sales.
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The Online Radio Ad Sales - Best Practices Guide addresses both terrestrial and online-only broadcasters and outlines:
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Best practices of online ad sales, observed from Abacast customers currently excelling in online ad sales
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The strong growth trends in online radio today
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Differences and advantages of online radio advertising vs. terrestrial radio advertising
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Fundamental challenges that many radio stations face in generating revenue, including comp plan issues and a general lack of knowledge regarding how to sell online inventory.
The goals of this Guide are to explain how to generate the most revenue from your online radio station and to turn your online station from an expense into a real profit center.
 To get the guide, log into your Abacast account and download the .pdf.
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