Abacast Clarity™ Audience Analytics

Abacast Radio Analytics, included as a standard part of our Clarity^tm Digital Radio System , accurately records online radio audiences and provides online broadcasters exact audience counts and advertiser affidavits.

Terrestrial radio has historically been sold based on audience estimates, the best guess at how many people will hear a spot.  Online advertising is sold by impressions, the exact, actual number of listeners who will hear or see a spot.  These precise metrics allow advertisers to see concrete, track-able ROI.  Abacast Radio Analytics provides these metrics in both real-time and historical, easy to read reports. 

Benefits of Abacast Analytics

• Online radio audiences are accurately recorded, avoiding previous drawbacks such as audience estimates from surveys or diaries. 
• Provides traditional radio specific metrics including Sessions, AQH, Cume, and Session Length (see complete metric listing below)  that stations require.
• Metrics formulas based on Arbitron definitions, ensuring you are meeting and exceeding advertiser demands. 
• Advertiser Affidavit Reports provide CDN-certified audience counts including day, time, audience size for each ad played or displayed. 
• Real-time analytics provide minute-by-minute insight into promotions and marketing initiatives. 
• Historical analytics provide trend information that can be used to track audience growth, listening patterns, monitor quality of service, manage costs, analyze ROI, and monetize your stream through advertising. 

Radio-specific analytics including: