Download Our Case Studies

The Clarity Digital Radio System makes it easy to traffic our campaigns and provides our advertisers with the reports that they need. We bacame profiatable on a yearly basis within three months of using this solution.

James Derby, Chief Strategy Officer
Federated Media

Abacast provided a step-by-step program for digital sales and ad trafficking, and we followed it directly. In a relatively short time, we were able to bundle the inventory for efficient selling, create real value for our advertisers, and get our AEs up to speed on the program.

Mark Hanson, General Manager
Nuehoff Media, Decatur, IL

Radio's Successful Digital Strategies and Business Plans

Michael Dalfonzo with guest Matt Sunshine, from the Center for Sales Strategy, outline plans and discuss successful digital strategies that you can apply to your own digital station today.

Watch our webinars >>

Featured Customers

ESPN Radio

ESPN Radio is the world’s premier sports radio network. The network airs a regular schedule of daily and weekly programming as well as live coverage of sports events including Major League Baseball, National Basketball Association, Bowl Championship Series, and Championship Week games.

ESPN Radio is streamed online as well as broadcast to hundreds of affiliate stations in North America. ESPN Radio is also provided to subscribers of Sirius Satellite Radio and XM Satellite Radio in the United States and Canada.

ESPN Radio uses Abacast’s Clarity® Digital Radio System for targeted ad insertion on desktops, mobile devices, tablets, and other connected devices; campaign management and trafficking, affidavit reporting, and inventory forecasting. These services are used for ESPN Radio’s live and on-demand (podcasted) content.

NBC Sports Radio

NBC Sports Radio is a radio network devoted entirely to the discussion and broadcasting of sporting events. It is produced by NBC Sports Group and distributed by Dial Global. NBC Sports Group consists of an array of broadcast television, cable television and digital sports assets, including NBC Sports & Olympics, NBC Sports Network, Golf Channel, 10 Regional Sports Networks, and their respective digital properties.

Reach Media

Reach Media owns and operates the highly radio Tom Joyner Morning Show, which airs in more than 100 markets and reaches an audience of over 8 million listeners.

Reach Media uses Abacast for the digital transmission and monetization of its highly rated Tom Joyner Morning Show. Services include ad insertion and management, audience analytics, streaming and hosting, and the listener-facing player. Ad units include in-stream audio ads, companion banners, pre-roll video ads, and display banners. Reach also uses the Abacast Ad Sales Partner network to sell unsold revenue with national advertisers.

Three Eagles Communications, Inc.

Based in Lincoln, NE, Three Eagles Communications operates over 50 radio stations in Nebraska, Colorado, Iowa, Minnesota, and South Dakota.

Three Eagles utilizes the complete Clarity® Digital Radio System services to power and monetize their online streams. Services include ad insertion and management, the listener player (with social networking integration), audience analytics, royalty reporting, and streaming and hosting.

Federated Media

A privately held company whose holdings include 15 radio stations in the Fort Wayne, South Bend, Warsaw, Auburn, and Goshen markets in Indiana.

Federated Media implemented Abacast’s Digital Ad Sales Program and the Abacast Clarity® Digital Radio System for their streaming solution in mid-2011. They held a digital “one day sale” resulting in the sale of over 50% of their yearly digital inventory, generating an annual gross profit margin on streaming of 83% counting all streaming and royalty fees, and achieving significant profitability in streaming for the entire year.

Neuhoff Media

A privately held company that operates 12 radio stations in Illinois and three television stations in Idaho. The Decatur, IL radio cluster, the first cluster to launch the Abacast Digital Sales Program, consists of five stations.

Neuhoff Media achieved yearly streaming profitability in their first full month using Abacast’s Digital Ad Sales Program and the Abacast Clarity® Digital Radio System. In a one month period, Neuhoff sold 40% of their annual streaming inventory, vastly exceeding all streaming costs and achieving annual profitability from their streaming operations. Annual gross profit margin totaled 50% after this initial one month period and included costs for all streaming services, bandwidth, and SoundExchange™ royalties.

Main Line Broadcasting

A privately held company that operates 19 stations in Louisville, KY; Richmond, VA; Dayton, OH, and Hagerstown, MD.

Abacast’s solution for Main Line provides a rich set of digital radio services and enables a wide variety of revenue sources including real-time inserted audio ads, synchronized banners for call to action ads, pre-roll video ads, rotating banner ads, and player sponsorships.The Abacast Clarity® Digital Radio System also provides third-party national ad sales partners, industry-standard audience measurement analytics, SoundExchange-compliant royalty reporting, high quality streams on its radio streaming network, and a rich media player including Facebook and Twitter integration, song ratings, and additional features to keep listeners engaged with the station.

“After an extensive evaluation process we’ve chosen Abacast,” said Dan Savadove, CEO of Main Line. “We are laser-focused on building our digital revenue base, and the Abacast Platform enables us to efficiently generate digital revenue from multiple sources and to grow our audience with stable, predictable streaming costs.”

Crystal Media Networks

A leading provider of technology, media, and social networking products to Fortune 500 companies and radio and television broadcast groups.

Crystal Media Networks uses Abacast’s Clarity® Digital Radio System including ad insertion and management, audience analytics, royalty reporting, and streaming services.

“We needed a company that could provide consistently high bit-rate bandwidth and technical streaming services plus an intuitive, easy to use, ad insertion software program. Abacast fit the bill, has delivered excellent service, and represents a company with strong senior leadership.”

– Nick Krawczyk, CEO of Crystal Media Networks.