Abacast Case Studies
These case studies outline how Abacast customers are generating significant profits in radio streaming utilizing Abacast’s Digital Ad Sales Program integrated with Abacast Clarity® Digital Radio System.
Abacast provides a step-by-step program for digital sales and ad trafficking and In a relatively short period of time, these customers were able to bundle their inventory for efficient selling, create real value for their advertisers, and get their station AE’s up to speed on the program. These customers became profitable on a yearly basis within one month.
Each study describes the challenges, solution, and results for a radio broadcast group that uses the Abacast Digital Ad Sales Program and the Abacast Clarity® Digital Radio System.
Federated Media Case Study
Federated Media implemented Abacast’s Digital Ad Sales Program and the Abacast Clarity® Digital Radio System for their streaming solution in mid-2011. They held a digital “one day sale” in September 2011, resulting in the sale of over 50% of their yearly digital inventory, generating an annual gross profit margin on streaming of 83% counting all streaming and royalty fees, and achieving significant profitability in streaming for the entire year.
Neuhoff Media Case Study
Neuhoff Media achieved yearly streaming profitability in their first full month using Abacast’s Digital Ad Sales Program and the Abacast Clarity® Digital Radio System. In a one month period Neuhoff sold 40% of their annual streaming inventory, vastly exceeding all streaming costs and achieving annual profitability from their streaming operations. Annual gross profit margin totaled 50% after this initial one month period and included costs for all streaming services, bandwidth, and SoundExchange® royalties.