Abacast adds Ivan Braiker, President of Hipcricket, and John Maffei, founder and COO\ General Manger of Playsino, to Abacast board of directors, adding deep executive experience and management insight gained from software and media company leadership.
July 25th, 2012, Vancouver, WA – Abacast, a provider of cloud-based advertising software and monetization services to the media industry, has announced the addition of two veteran radio, digital media, and software innovators to their board of directors. Ivan Braiker, the Founder and President of Hipcricket, which specializes in mobile messaging advertising solutions to the radio and media industry (recently acquired by Augme Technologies), and John Maffei founder and COO of Playsino, a social casino games company that brings the exciting world of free-to-play casino games to mobile and social platforms, have both joined Abacast’s board.
Mr. Braiker, with over 30 years of experience in broadcast media, was formerly the co-founder and president of the Satellite Music Network where he pioneered 24 hour a day programming. In addition, he founded Olympic Broadcasting, which became a NASDAQ publicly traded company, introducing innovative new music formats and creating iconic brands.
Mr. Maffei, prior to founding Playsino, was acting CEO and COO of ServiceMesh, Inc., a software company focused on enabling Fortune 500 companies to migrate business critical solutions to the cloud. Maffei also previously held executive positions at Microsoft where he was instrumental in driving key content provider deals for the company’s Entertainment Division.
Their expertise will provide decades of media experience as Abacast refines Clarity®, its cloud-based media advertising and services system.
“Ivan’s passion for building great companies and extensive knowledge and expertise in broadcast media will help Abacast serve our customers in unique and innovative ways,” said Rob Green, Abacast CEO. “His success with building brands through mobile marketing platforms will serve as an invaluable asset to the development of our mobile products.”
“I’m joining Abacast’s board of directors as I see great opportunities for disruptive technology in online advertising,” says Mr. Braiker. “Abacast has powerful technology and is motivated to push the radio industry into the age of digital profitability.”
“John’s experience with migrating business critical solutions to the cloud will provide valuable insight for future developments of Clarity®, our cloud-based digital radio system,” said Rob Green. “We’re excited to have him share his knowledge of software and media.”
“I’m looking forward to being part of Abacast’s board as they forge the way for cloud-based ad system models,” said Mr. Maffei. “Abacast is truly unique in its position to help make online media profitable.”
About Abacast (www.abacast.com)
Abacast is a long-standing digital media service provider offering one of the most complete platforms of streaming, advertising, and analytics services available from a single vendor. Abacast Clarity® Digital Radio System drives advertising revenue, builds listener loyalty, and grows audiences across web, mobile and social. Abacast was founded in 2000 and has over a thousand stations and hundreds of radio industry customers.”
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