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Abacast Provides Streaming Solutions For
New Northwest Broadcasters' Stations


With some of the most talented minds in station programming producing the best radio in their market, the New Northwest Broadcasters boast a charismatic group of 37 stations (26 FM and 11 AM) located in 7 northwest markets.

Wanting to extend their reach into the online market, they looked to find a solution that would equally satisfy their goals of delivering quality content to a large audience, while at the same time keeping within their projected budget.

Abacast was able to supply the perfect solution to fit the needs of the NNB. As part the Abacast Full Service Offering the NNB is using Abacast's ad injection system as well as gateway ads to help make their online streaming efforts profitable. The NNB also is using the Abacast Distributed Streaming Technology as well as the standard unicast technology to deliver their content.

The success of NNB is largely due to its ability to marry innovative programming for listeners with value-added marketing solutions for their advertisers. Their focus is to deliver quality programming choices that are relevant to the local populous, by providing information, news and entertainment and by helping build successful businesses inside of the communities in which they operate.

Aside from the low prices and bandwidth savings, part of the draw for the NNB to work with Abacast, was the level of customization that the Abacast team is providing. Abacast provides complete support from the client level all the way to the end-user, as well as custom education for the NNB sales representatives. The NNB sales team receives information about how to use video gateway ads to add extra monotization of their station's streams. Also, Abacast provides full training and support for the IT staff helping them with information about implementing their streams onto websites and how to get the best sound out of their systems. These full service features are part of Abacast's commitment to ensure the best possible customer support.

The video gateway ad solution by Abacast, enables the NNB to utilize video ads provided by their customers. The video gateway ads display inside the media player as it plays the online radio station's stream. This solution is the perfect way for the NNB to open up new doors for advertising because they are not limited to audio only or animated radio ads. The video gateway ads provide an additional dimension to help boost the NNB's advertising dollars.

Abacast Inc is a streaming technology and services provider founded in 2000 by former broadcasters, technologists and station owners who identified the central problem with internet broadcasting. The amount of resources needed to support every listener adds up to prohibitively high costs at the point a broadcaster is successful enough to support a large internet audience. Abacast's Ad Injection System is part of a complete service offering that includes live and on-demand streaming of all major formats, gateway ad serving, easy and efficient enterprise streaming, complete subscription systems, podcasting, high-end audio processing/streaming PC cards, audio encoding software, custom media player/web design and 24/7 premium service, education and support. Find out more at www.abacast.com or info@abacast.com.