Abacast Partners with TargetSpot to Help Broadcasters Sell Their Online Inventory

(New York, September 5th, 2007)

Abacast has partnered with TargetSpot  to provide an ideal solution for radio broadcasters who are looking  for help selling their online inventory with no additional effort. Radio broadcasters that want to add revenue to their streaming endeavors can now quickly and easily sell some or all of their online inventory through TargetSpot using the Abacast Injection System (AIS).

TargetSpot enables third-party businesses to create, buy and place streaming media.ads.  AIS allows the broadcaster to easily manage and send requests to TargetSpot when they want to make inventory available for the geographic and demographically targeted ads from TargetSpot..

“We are very excited about this partnership,” states Mike King, president of Abacast. “We have a great tool that allows radio stations to manage, insert, and report on ad spots they replace, and now we can offer to help them sell those replacement spots as well.”

TargetSpot helps broadcasters to sell online inventory by using numerous sales channels to create maximum demand for ad space. Competitive bidding - on a granular, targeted basis - yields the highest possible CPMs (cost-per-thousand ads). Targeted ads also result in more engaged and responsive listeners. TargetSpot and AIS are compatible with most major media player technologies (e.g., Flash and Windows Media, etc.) ensuring greater reach on all platforms.

TargetSpot will accept as much or as little inventory as needed while supporting multiple ad-units: in-stream, banners, video pre-roll and/or text ads, directly connecting stations with third party ad sales agencies. TargetSpot screens and approves all ads for both quality and suitability.

The Abacast Injection System is an easy to use, light-weight application that allows radio stations who simulcast their channels online to replace ads or syndicated content, increase inventory, and create dynamic, direct, call-to-action campaigns that really drive online ad revenue. Further, AIS has been designed specifically to create a better experience for online users. Other solutions require stations to "fill" with fixed-length, over-used, PSAs or repeated meaningless content to cover the exact remaining space in the break. AIS has a unique, patent pending system that allows stations to replace un-streamable content with full-length songs or dynamic, interesting, and compelling content of varying lengths and yet the scheduling is all handled by the system automatically, in real-time, creating a seamless skip-free experience. Stations can manage ads at local, regional, and national levels. AIS is also unique in the industry because it is sold for a low ($50), fixed monthly rate.

AIS is a great tool for replacing ads in radio stations simulcast stream online and TargetSpot is a great technology for selling more online ads. The combination makes for a very compelling solution for radio stations to increase their online revenues.

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