(June 14th, 2007) -- Regent Communications Inc. (RGCI), a radio broadcasting company that engages in the acquisition, development and operation of radio stations in mid-sized markets in the United States has announced a business relationship with Abacast Inc to use its revolutionary Abacast Injection System (AIS) to insert ads and alternative content into their live audio streams. The company sells local, regional and national advertising for broadcast and internet delivery over its 68 stations (51 FM and 17 AM) clustered in 13 markets in Colorado, Illinois, Indiana, Kentucky, Louisiana, Michigan, Minnesota, New York and Texas.
Abacast is providing its ad injection technology to help RGCI execute its huge demand for advertising across its online broadcasting networks using the Abacast Injection System. The huge demand of the advertising campaigns required by RGCI needed an easy-to-use, robust, and flexible ad injection solution that only Abacast could provide.
Regent had several requirements that were uniquely solved by the AIS system. It allows them to access and control advertising campaigns at local, regional and network-wide advertising levels. The system also offers Regent real-time modification and scheduling, as well as the flexibility to source any kind of alternative content from either local files, remote files, or even 3rd party advertising aggregators. Abacast’s unique, patent pending, buffering system also offers Regent the highest degree of flexibility and quality fill content that creates a better online listener experience than any other technology in the market place. Further, the ability to synchronize banner ads to interstitial ads allowing for direct call to action campaigns was critical in the decision.
"The Abacast Ad Injection System has worked flawlessly for us..." Says William Stachowiak, Regent's Chief Engineer, "...It never misses a beat when rejoining programming after a commercial break. The fill material always plays properly and the rejoin is very smooth. The system is extremely flexible as far as configuration is concerned."
Regent's station programming formats include rock, hot adult contemporary, country, sports, women's talk, news/talk, oldies, adult contemporary, jack adult hits, urban, classic country, alternative, soft adult contemporary, Spanish, rhythmic CHR, Cajun, gospel, and dance CHR. The need for an easy and flexible ad injection technology is the perfect solution. William also states, "I had no trouble configuring my audio vault automation to work with the system."
This new partnership was created because the former ad injection provider could not keep up with the growing needs of Regent Communications Inc. RGCI needed a more feature rich solution that was built and tailored for Radio. Abacast is able to supply Regent with a full service offering that is able to grow in unison with Regent. "...The tech support for this product is exemplary and quite frankly I have never experienced tech support of this quality..." adds William.
Abacast Inc is a webcasting services provider founded by former broadcasters, technologists and station owners who identified the central problem with internet broadcasting. The amount of resources needed to support every listener adds up to prohibitively high costs at the point a broadcaster is successful enough to support a large internet audience. Abacast's Ad Injection System is part of a complete service offering that includes live and on-demand streaming of all major formats, gateway ad serving, easy and efficient enterprise streaming, complete subscription systems, podcasting, high-end audio processing/streaming PC cards, audio encoding software, custom media player/web design and 24/7 premium service, education and support. Find out more at www.abacast.com or info@abacast.com.