Revenue
Abacast Services

Increase Your Revenue

Abacast's Ad Insertion System™ can increase revenue from your online streaming initiatives in multiple ways. 
  • Leverage online inventory by replacing terrestrial interstitial ads or PSAs with online-targeted ads or other online content
  • Increase player revenue by synchronizing banners with audio or video commercials for direct call to action ads.
  • Outsource all ads or unsold ads to an Abacast Ad Partner such as TargetSpot
  • Offer “Click to Buy” services by enabling your listeners to buy the songs that you're playing, while you share in the revenue.

Ad Insertion System™

Abacast's Ad Insertion System™ (AIS) allows broadcasters to easily switch their online stream from over-the-air (terrestrial) content to online only content as they choose. Revenue is increased by serving different ads to terrestrial and online audiences, through increased inventory, and through client side personalization.  Injected ads can be pulled from external locations making reselling of ad inventory straight forward.  Switching can be completely automated by triggers that are sent from all standard play-out systems.

AIS also works with other Abacast revenue generating services including:

  • Player Sponsorships – sell premium promotional time and player real-estate
  • Gateway or Pre-Roll Advertisements – generate revenue from audio or video ads when a listener session begins
  • Rotating Banner Ads – rotate banner ads on the player to capture additional revenue
  • Abacast Premier Media Player - provide any or all of these monetization capabilities, customized with your station brand

How It WorksAd Injection System

Abacast's patent pending Ad Insertion System allows stations to easily and automatically replace terrestrial content (typically ads or PSAs) with online-specific ads or other content to realize additional revenue from online initiatives.  AIS is a lightweight software program that runs on the encoder server.  It automatically interprets triggers in the terrestrial content indicating a commercial or other replaceable content is coming up and injects online-specific ads or content into the online stream. 

AIS has a graphically rich and flexible management interface and allows simple or sophisticated ad sourcing and scheduling.

Target Your Market
With AIS you can deliver ads across a large region by grouping stations together or you target specific regions by creating separate station groups and delivering different ads per group.  AIS 2.0 also features AdSync™ for synchronizing banner or tile advertisements with the injected ads or content, allowing for direct call to action campaigns. AIS opens new opportunities for advertisements, music, public service announcements, station Ids, cross promotion, etc. All of the injected content can be sourced from either local files or remote files allowing for the ultimate flexibility as well as some very creative online ad campaigns.

Seamlessly Replace Terrestrial Content
AIS features an intelligent buffering system that allows injected online-targeted ad content to be of longer length than the replaced terrestrial content.  AIS injects the online ad content into the stream and buffers the terrestrial content while it finishes injecting the online content.  When the injected online content is complete, AIS begins feeding the buffered content into the stream.  The result is a seamless listening experience for your audience, longer listening sessions, and more ad revenue for your station.

Sell your ads easily with TargetSpot™ 
Our partnership wth TargetSpot™ enables you to outsource as much or as little of your unsold ad inventory as you’d like.  TargetSpot™ utilizes numerous sales channels in order to create maximum demand for your ad inventory. Competitive bidding - on a granular, targeted basis - yields the highest possible CPMs (cost-per-thousand ads).  The result is more ad revenue to your station. 

Features
  • Inserts content (ads, music, psa, station ID, etc.) into stream to replace content in source
  • Allows for inserted content to be of a different duration than content being replaced
  • Complete scheduling system for controlling frequency and timing of injected content, dayparts, etc.
  • Impression Count: Integrates Real-time statistics to determine the audience size at the time the ad plays.
  • Multiple levels of scheduling and inventory control, allowing for local and network wide ad campaigns working together
  • Injected content can be pulled from local hard drives and/or remote sources and dynamic playlists.
  • Exposed dashboard alerts for files that aren't meeting play expectations.
  • Added Search feature to the View Statistics interface that allows search by part of the file name
  • Added CPP(Cost per Play) to Ads, Fill and All Statistics and Affidavits and Exports
  • Full affidavit reporting with optional Impression Count
  • Trigger types
    RS 232 – Works with most major play-out systems
    Close or Pulse Closure
    Sub-audible Audio Tones
    TCP/IP
  • Works with any encoder/format
  • Works with multiple encoders at the same time
  • Works for replacing terrestrial ads with Internet only ads, music or alternate content of varying durations
  • Works for replacing syndicated content that can not be streamed over the Internet
  • AdSync™ for synchronizing visual banner or tile advertisements with the injected audio or video ads
TargetSpot™ provides you with complete inventory flexibility, handling as much or as little of your advertising as needed. TargetSpot™ supports multiple ad-units: in-stream, banners, video pre-roll and/or text ads. TargetSpot™ utilizes numerous sales channels in order to create maximum demand for your ad inventory. Competitive bidding - on a granular, targeted basis - yields the highest possible CPMs (cost-per-thousand ads). Abacast has done all implementation required to create simple integration with this powerful advertising resource. While you reap the rewards from your advertising dollars.