Ad Injection 2.0:
Abacast's patent pending Ad Injection System™ 2.0 (AIS 2.0) allows broadcasters to easily switch their stream from over-the-air (terrestrial) content to online only content as they choose. The switching can be done manually or completely automated by triggers that are sent from all standard radio play-out systems. Most often this is required during over-the-air ad breaks in which the over-the-air ads can not be played online.
The AIS™ system allows the broadcaster to fill these breaks online with completely different ad inventory there by increasing the stations revenues. Or, by filling the breaks with other types of content like music, PSAs, station IDs, etc if the online ad inventory has not yet been sold. The online ad sales packages can easily be customized to meet any ad buyer's needs. Abacast also works with stations educating them about the increased features of online ad sales like synchronized banner ads, direct call-to-action discounts, combined audio/web campaigns and more.
"The fill material always plays properly and the rejoin is very smooth. The system is extremely flexible as far as configuration is concerned. I had no trouble configuring my audio vault automation to work with the system." William Stachowiak |
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AIS™ 2.0 is different from any technology in the market place. First, AIS™ has a patent pending buffering feature that allows the replaced content to not have to be of the same duration as the time gap being filled. This feature allows the broadcaster unprecedented flexibility and control over their streaming content while keeping their stream skip and break free.
Second, AIS™ 2.0 also features AdSync™ for synchornizing banner or tile advertisments with the injected ads or content, allowing for direct call to action campaigns.
Finally, Abacast's AIS™ 2.0 has a new interface making it easier to schedule and monitor all of the online content that can be injected. The new management system also allows the injected content for numerous stations with encoders in many different locations to be completely or partially controlled by a central interface making sharing inventory between local and "network wide" ad campaigns easy. Injected ads can also be pulled from external locations making reselling of ad inventory straight forward.
Features:
- Inserts content (ads, music, psa, station ID, etc.) into stream to replace content in source
- Allows for inserted content to be of a different duration than content being replaced
- Complete scheduling system for controlling frequency and timing of injected content, dayparts, etc.
- Impression Count: Integrates Real-time statistics to determine the audience size at the time the ad plays.
- Multiple levels of scheduling and inventory control, allowing for local and network wide ad campaigns working together
- Injected content can be pulled from local hard drives and/or remote sources and dynamic playlists.
- Full affidavit reporting with optional Impression Count
- Trigger types
RS 232 – Works with most major play-out systems
Close or Pulse Closure
Sub-audible Audio Tones
TCP/IP - Works with any encoder/format
- Works with multiple encoders at the same time
- Works for replacing terrestrial ads with Internet only ads, music or alternate content of varying durations
- Works for replacing syndicated content that can not be streamed over the Internet
- AdSync™ for synchronizing visual banner or tile advertisements with the injected audio or video ads
