Mobile to Overtake Desktop within 5 Years
(Morgan Stanley)

Morgan Stanley’s Mary Meeker has predicted that mobile Internet users will exceed desktop Internet users within 5 years.  Mobile users approach 2 billion users while desktop starts to level off around 1.8 billion users.

Click here to see the full report

Meeker says that mobile Internet usage is ramping up substantially faster than desktop Internet usage did, a view she and her team arrived at by comparing the adoption rates of iPhone/iPod touch to that of AOL and Netscape in the early 1990s. According to Meeker, adoption of the Apple devices is taking place more than 11 times faster that of AOL, and several times as fast as that of Netscape. Helping to drive this is 3G technology, which Morgan Stanley says recently hit an “inflection point” by being available to more than 20 percent of the world’s cellular users (although penetration is only 7 percent in Central/South America and 13 percent in Asia/Pacific — excluding Japan, where it’s 96 percent).

Click here to read the full article by Mathew Ingram.

12/12/2010 - Study Shows Online Media Use Growing, Offline Radio Use Declining- (All Access)
The study "Understanding the Changing Needs of teh U.S. Online Consumer, 2010," shows that broadband adoption...

11/12/2010 - Americans streaming as much as they're downloading music, study finds - (RAIN)
Around 30% of Americans downloaded music to their PCs in August compared to 29% who streamed music on their computers.

09/22/2010 - SNL Kagan Analysis Reveals the TV and Radio Station Owners Poised to Benefit from 2010 Political Spending - (SNL Kagan)
Heated midterm political races could spell big advertising revenue gains for broadcasters, according to a new study from SNL Kagan.

8/31/2010 - Report: Be Mobile or Be Dust - (Advertising Age)
If you need another reason--53 reasons, actually -- to start taking mobile seriously, take a look at this report from Burson-Marsteller and Proof Integrated Communications ..

8/03/2010 - Slow growth for broadcasters through 2014 as digital's power grows, VSS forecasts - (Radio and Internet Newsletter (RAIN))
Private-equity firm Veronis Suhler Stevenson is predicting slow growth for broadcast and satellite radio through 2014..

6/30/2010 - Is Terrestrial Radio Ready for a Digital Future? - (The Bridge Ratings Analysis: Social Media Impact)
The word has been out for some time now; the warning to all entertainment and media companies is "adapt to the consumers' preference for online and mobile platforms or be forgotten."

6/28/2010 - PWC urges media to adapt biz models to "growing dominance" of Net, mobile among consumers  - (Radio and Internet Newsletter (RAIN))
Consumer behavior is changing in three “themes,” the report argues. The first is the growth of Internet-connected mobile devices. As a result, consumers are coming to expect ubiquity — they want to access content anytime, anywhere. The report predicts over 96 million will have access to mobile Internet by 2014.

6/22/2010 - SNL Kagan Touts 'The Future Of Online Radio Revenue'  - (All Access)
Internet/Streaming: Digital ad revenues (including Internet, mobile and interactive) are growing quickly..

6/03/2010 - AccuStream predicts big listening gains for Net radio over next 18 months - (Radio and Internet Newsletter (RAIN))
There’s an expected 20% growth in ad-supported listening hours for webcasters. Furthermore, online radio revenues grew 18% in the first quarter of 2010 while terrestrial radio revenues grew only 6%.

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